Advanced air quality monitoring in the UAE

EarthSense, a leading UK manufacturer of air quality products, has announced a new partnership with IoT Plus, a leading smart solutions provider based in the United Arab Emirates (UAE). This collaboration marks a major step forward in expanding EarthSense’s footprint across the Middle East and in delivering high-impact air quality monitoring solutions to a wider range of sectors across the region.

This partnership builds on the strong foundation established by EarthSense’s existing partnership with international environmental monitoring consultant, AQM, focusing on the education, healthcare and real estate sectors in the UAE, and the company’s successful deployment at Expo 2020 Dubai.

The agreement will leverage IoT Plus’ in-market expertise, relationships, and reputation to further expand EarthSense’s presence in the UAE. IoT Plus’ established network with municipalities, government agencies and private sector clients will allow EarthSense to expand and support ongoing and future projects in key areas including schools, care homes, hospitals and beyond.

Rida Abi Farraj, General Manager, IoT Plus Middle East, said: "We are proud to announce our partnership with EarthSense as the official distributor of their cutting-edge outdoor air quality monitoring solutions in the UAE. At IoT Plus Middle East, our mission is to bring the most advanced IoT technologies to the region, and this collaboration aligns perfectly with our vision for a smarter, healthier, and more sustainable future.

“Together, we aim to empower businesses, communities, and governments with accurate environmental data to drive impactful decisions and cleaner air across the UAE.”

Tom Hall, Chief Executive Officer at EarthSense, added: “We’re delighted to sign this new partnership with IoT Plus in the UAE region as we share a commitment to data-driven environmental insight and sustainable innovation. As EarthSense’s official local partner, IoT Plus will extend our reach and significantly scale up sales resources across the Emirates.

“With our Zephyr® air quality monitors and MyAir® analytics platform now more accessible through a trusted local partner, we’re well positioned to help more organisations in the UAE understand, manage and improve the air quality in the region.”