Another Fantastic Year at WWEM
Nov 20 2012
With the exhibition closed and the leads all being chased, Aquaread (UK) reflect on WWEM 2012.
Technical Marketing Director Chris Peacock comments, “We were very pleased with the number of positive comments about our stand, people loved its inviting blue glow and crisp clean look. We were also flooded with positive comments on our instruments exceptional build quality compared to similar products from other manufacturers.
"We experienced a great flow of people throughout the show, it is always my favourite exhibition to attend; one because its in the UK and two because of our location. We were in the central ring with the environment agency in the middle and our main competitors all around the edge. It’s our place to secure our standing in the market and increase our brand awareness. We really went all out for this show advertising all over the place, from front-page journal adverts to sponsored lunches for 100% coverage! We are really pleased with the leads and direct sales, plus, we have picked up around three new and experienced distributors from across Europe. We have already booked our stand for 2014”
Aquaread MD, Craig Harrison had the following reflections on the event: “WWEM 2012 was again a great exhibition for Aquaread. Being a UK manufacture with a large proportion of our business overseas, it was important to increase our brand awareness and get maximum coverage through sponsorship and advertising. All of which has paid off! We have picked up three new potential distributors in Countries where we have no representation and managed to pick up orders which have already returned our investment in the exhibition. From an exhibitors point of view, the organisers put on a great show which ran like clockwork. The gala dinner was again a night to remember where our guests (suppliers and customers) thoroughly enjoyed themselves. We are now looking forward to WWEM 2014!"
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