The creation of green jobs will be key to boosting support for environmental policy, it has been claimed.
Tony Rooke, environmental manager for business technology company Logica, said the idea of sustainability can be made more popular if an increasing number of jobs have a link to it.
"That's certainly something that politicians are doing. If you know your job is related to the sustainability industry, or that your firm has a key commitment to that, then that actually really raises it up on your mental panorama," he commented.
The Labour Party's 2010 general election manifesto pledges to create around 400,000 green jobs by 2015, while the Liberal Democrats say they would join forces with Britain's European neighbours to generate more employment in this sector.
Meanwhile, the Conservative Party said they intend to promote resource efficiency and "unleash the power of green enterprise" if they win the forthcoming election.
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