Air quality initiative from Chelsea football club

Chelsea football club has introduced an initiative designed to reduce carbon emissions among its fans travelling to games.

The Premier League side has established a lift-share scheme that can be accessed through its website.

Fans can register their details for free and the site aims to match supporters in need of transport with those who are already travelling.

In addition to reducing travel costs, the club also hopes to cut congestion and pollution.

The scheme has been endorsed by Chelsea's environmental fans committee. In a statement it said: "It [car sharing] can save money and bring fans together as well as saving the environment. Together we can make a huge difference."

Launched in conjunction with car-sharing company Liftshare, users not only have the option to search the database of football fans but to also look for lifts from any of the 280,000 registered members.

Chelsea, whose next away fixture in the league is against London rivals Arsenal on November 29th, has already shown its commitment to going green. The club was the first of the London teams to sign up to the Mayor of London's Green 500 carbon reduction scheme.

Posted by Joseph Hutton