Brand Refresh Means Improved Product Design and Communication

Ecotech (Australia) recently undertook a brand refresh with an updated logo and design to reflect the company’s continuing growth in domestic and international markets.

The new tagline “Environmental monitoring solutions” is in-line with the company’s strategic mission: To be a leading provider of environmental monitoring solutions to the global market.

“Our new branding communicates to our existing and future customers, distributors, partners and staff, that we are committed to the next phase of the company’s growth. By incorporating our familiar logo, I hope stakeholders will also recognise that we remain true to our core values: customer satisfaction, leadership and innovation, integrity and quality,” said Nicholas Dal Sasso, Managing Director.

As part of the company’s brand refresh, customers will begin to notice changes to products. The Serinus gas analysers are the first instruments to have been given a face lift with developments in design, communication, operation, and some new features.

While the chassis and front panel are the most noticeable changes, other improvements include: Modbus (standard); TCP/IP ethernet (optional); Bluetooth (with “Ecotech Serinus Remote” Android App); Enhanced tactile key pad; Illuminated traffic lights (for operational status); Quick release mechanism on front panel; Removable flash memory which stores 10 years of data; 24 month extended warranty

All analysers measure criteria gases including O3, CO, NO2 and SO2. A number of new variants are also available for measuring NH3/NO/NO2/NO2, H2S and SO2, TRS and a combined CO2/CO instrument. The H2S analysers have a new internal converter which saves rack space and the cost of replacements.

Ecotech analysers are designed for all environments and can operate over temperatures ranging from 0 to 40 deg C while continuing to meet performance specifications. This enables instruments to be installed in shelters which require little or no air conditioning, thus reducing onsite power demands.