Consumers are reportedly forgoing environmentally-damaging forms of transport, which can reduce
air quality and cause global warming, in favour of greener travel options.
The Environmental Transport Association (ETA) has reported a four-fold increase in the number of eco-holiday insurance policies it has sold, which offer a discount for trips that do not use aviation.
Recent research from the body revealed two-fifths of Britons want more advice on how to reduce their carbon footprint.
Andrew Davis, Director at the ETA, said: "We are seeing an increasing number of holidaymakers keen to reduce the environmental impact of their travels."
He added that these individuals want to go "green" on their travels without compromising on the quality of their experience.
The ETA has advised the use of trains rather than flights in order to reduce the effect on
air quality and climate change.
Air pollution is a major concern for individuals who live near large airports, according to the Aviation Environment Federation.
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