Swift Analytical Takes Off!

Swift Analytical Ltd (York, UK) today announced the official launch of its business development and sales optimisation consultancy. ‘Swift has developed these services specifically to help early stage or established small to medium enterprises (SMEs) punch above their weight’ commented Founder, Dr Mebs Surve. Based on extensive experience in the analytical and life science instrumentation sector, Dr Surve added ‘Many SMEs struggle to gain traction in this huge marketplace due to a number of reasons including a lack of urgency, lack of market knowledge and allowing themselves to be bogged down by irrelevant details. As a result, limited budgets are quickly consumed before the product or technology has any chance of being recognised.’

‘We work with our partners to focus their efforts on being in front of their target customers as early as possible. This enables us to identify and continually refine the value proposition to ensure the product or service becomes attractive as early as possible.’

Swift Analytical Ltd offer a range of services available to clients including; developing innovative ideas into commercially viable products in a cost effective and ‘swift’ manner, planning and executing strategic sales and marketing campaigns, direct sales, distributor management, investor/inventor technical due diligence, and project management and product development.