Casella Sets Out its Plans for Growth

Managing Director of Casella Measurement (www.casellameasurement.com; 01234 844100), Adrian Shepherd, has laid out his growth strategy for the company, including significant financial investment in R&D and plans to double profit within a year.

Adrian, who joined Casella in October 2010, heads up a stable, highly technical organisation with over 200 years of history and great brand recognition in the market.

He says: “Casella boasts an extremely good team of people which produces a range of very carefully engineered products. As a result, we are market leaders in functionality, accreditation and price performance, which has led to global coverage.

“However, there is an opportunity to better penetrate more of the emerging markets and to secure more volume distribution as costs are reduced.”

During Quarter One 2011 Casella’s sales were 20% up on the same period in 2010 and, while Gross Margin has been improved by 1% and Gross Profit is already two thirds of last year’s figure, Shepherd still believes that more can be achieved.

With expense to sales having been reduced by 9% and holding to the company’s 2010 costs, it is obvious that Casella is spending more effectively, even with greater production.

Shepherd says: “It’s all down to critical mass, outsourcing, leading local autonomy and a quicker decision making process.”

He concludes: “In mature companies everyone’s five-year plan is to double their business. I will be disappointed if we can’t do that in half the time.”

Casella Measurement, a wholly-owned subsidiary of IDEAL Industries Inc, comprises Casella Monitor, which manufactures ambient gas analysers and pollution monitoring systems, and Casella CEL, producers of industrial hygiene, occupational health and monitoring equipment.