Leading Water Analysis Company Consolidates Brands into Worldwide Coporate Identity
Jan 10 2014
Since its acquisition by Tintometer GmbH (Germany) in 2006, Orbeco-Hellige has been a member of the Tintometer Group. Although both companies have been offering the same products, Tintometer has been selling them under the Lovibond brand and Orbeco-Hellige, Inc. under the Orbeco-Hellige brand.
In order to simplify and increase efficiency, Tintometer will be deemphasising the Orbeco-Hellige name and brand in favor of one consolidated, world-wide corporate identity centered around the Lovibond brand. The company states that by focusing on one brand, they will be able to better serve all their customers on a global basis.
Over the next several months, Orbeco-Hellige will be transitioning over to selling products solely under the Lovibond brand. This new branding and trade name will not change the way they operate — they will continue to offer customers the exact same products, at competitive prices, with excellent sales and post-sales support.
Tintometer state “Our Sales and Marketing teams are working to make this transition as easy as possible with minimal business impact. We are available at any time to answer any questions and to assist in facilitating a smooth transition.
We appreciate your support of the Tintometer Group and we are honoured to serve you now and into the future”.
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