Innovative, Fuels Industry-Focused Website

Phenomenex Inc. (USA), a global specialist in the research and manufacture of advanced technologies for the separation sciences, have announced an entirely new “Smart Web” design with a site specifically organised for the fuels industry. Redesigned from the ground up, the fuels gateway functions as a complete digital consultant, helping users find answers by providing industry-specific applications and newsletters along with product selection and method development tools.

Already recognised as an innovator in web design, Phenomenex has created new industry sites to address overall user movement toward researching, purchasing and applying products completely with web tools. The digital experience is designed to anticipate customer needs and questions.

“Smart Web” industry-specific sites are also now live for pharmaceutical, clinical research, environmental, forensic toxicology and fuels customers.

“We have customers across the globe, working at all hours, who are searching online for answers. We wanted to give them the same high level of support and service in the digital space that they have come to expect when working with us in person,” explains Michael Garriques, Internet marketing manager at Phenomenex. “They want immediate information to help them quickly figure out which column is best for their application, purchase that column and then develop the most effective methods for their compounds. Our in-house web team has broken new ground and created an easy-to-use ‘digital experience’ designed to give customers the answers they need from anywhere at anytime.”

In 2011, Phenomenex received the award for best biotechnology website in the Web Marketing Association’s Web Award competition. The Phenomenex web tools are available across platforms and across languages including Chinese and Korean. The company has been regularly developing new web tools that enhance the user experience. Phenomenex’s proprietary structure search capability, enhanced last year, enables researchers to find a method by simply drawing the chemical structure – something that is second nature to them. In addition to saving time, this approach is easy for researchers at all experience levels and, because chemical structures are universal throughout the world, it is equally convenient for users in all countries.

“Structure Search is a nice addition to your already excellent application search tools. Phenomenex has become my first web stop when searching for GC and LC applications in our lab. Kudos,” commented Brandon Doss of Algenol Biofuels.