Saudi Arabian Sales Center Established

Measurement engineering specialist intensifies its presence in the Middle East in a joint venture with the Abudawood Group.

After a 10-year collaboration with Saudi Arabian sales company Anasia (Abudawood Group), measurement engineering and automation specialist Endress+Hauser (Switzerland) will establish a joint venture to seal the partnership and intensify the local market presence.

The new Endress+Hauser sales center, Endress+Hauser Arabia LLC, is a joint venture between the Endress+Hauser Group and Anasia, sister company to the Abudawood Group. Both companies have cooperated closely and successfully in Saudi Arabia in the past. The new sales centre will start business with 35 people and will operate from three locations.

With headquarters in the coastal town of Al Khobar, two other offices are located in the capital, Riyadh, and in Jeddah. A service base will be maintained at the Jubail petrochemical complex. Next to the oil & gas industry, power generation, water & wastewater and seawater desalination are other important industries. Craig Horan will assume responsibility as General Manager, having coordinated the Saudi Arabian activities in the past.