Environmental laboratory
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Avantes (Netherlands), leader in spectroscopy solutions, announces the appointment of Robert Hukshorn, MBA at Nyenrode University, as the new Director of Sales & Marketing. Mr. Hukshorn will be leading Avantes’ worldwide Sales and Marketing teams.
The career of Mr. Hukshorn shows an extensive background in managing international Sales & Marketing positions in several high-tech industries, at global leading companies as Amcor and Henkel. Benno Oderkerk, CEO Avantes: ‘Robert has the experience and the passion that fits with Avantes. He has proven his ability to grow sales in a competitive environment and we warmly welcome him to the Avantes family.’
Mr. Hukshorn: ‘With our technology and the customer focused minds of the people at Avantes, we can boost to the next level. This enables us to deal with all today’s and tomorrow’s questions, challenges, and needs our customers have.’
Avantes’ Global Sales & Marketing team is directly present in four countries: the headquarters in The Netherlands and regional offices in the United Kingdom, United States of America and China. 50 devoted distributors, located worldwide, assist them in delivering the right solution to the customer.
IET 36.2 Mar/Apr 2026