Eosta starts joint venture with Musk brothers

Eosta, Europe’s market leader in organic fruit and vegetables, is starting a cooperation with Square Roots and SpaceX, the companies of Kimbal and Elon Musk. The goal of the joint effort is to set up an experimental cultivation site for fruit and vegetables in the Mojave Nevada desert under conditions comparable to those on Mars. Development of the experimental site will begin in 2022. The products will be sold in both the US and Europe.

The cultivation site in Nevada is inspired by the SEKEM project in Egypt, in which Eosta has been closely involved since 1990. Starting in 1977 SEKEM brought the lifeless Belbis desert to life with biodynamic agriculture. The project aroused the interest of the brothers, who are looking for agricultural technology for the future. The collaboration came about through a meeting between the Musk brothers and Volkert Engelsman, founder of Eosta, during a recent launch of the SpaceX Falcon 9 rocket in Florida.

Kimbal Musk is known in the US as an advocate of healthy food and agriculture, founding the agricultural company Square Roots, but he is also on the board of directors of Tesla and SpaceX. Volkert Engelsman commented: "Elon aims for the stars, while Kimbal keeps his feet on the ground. Eosta - where ecology meets economy - operates right in the middle, applying biodynamic agricultural techniques that involve with both cosmic and terrestrial forces. Without fossil fuel of course, just like Tesla."