Biral expands international sales team

Meteorological equipment specialist Biral is expanding and has taken on an experienced sales specialist to add to its growing team.

The company appointed Hugo Aniksztejn in January as an International Sales Specialist, who is responsible for the Lightning Strike Warning product family worldwide. He introduces distributors and manufacturers to Biral and sets up distribution networks to supply BTD products into targeted markets. These include the industrial, golf and leisure industries.

Hugo has joined Biral following a role as the International Sales Manager for MK Test Systems in Taunton, where he was responsible for direct selling into aerospace, rail, defence and oil and gas. This position involved both direct and indirect sales and managing an extensive distribution network in South America, Northern Europe, Canada and Israel.

As well as his role in international sales, Hugo has also previously worked in marketing and business development and has a Master’s degree in International Business Management.

Hugo brings with him an extensive knowledge of technical and business expertise and an understanding of the value of customer service, which will assist the ongoing growth of Biral in the UK and overseas.