Analytica Lab Africa Set to Become Africa’s Hub for Laboratory Market in Africa
Mar 01 2018 Read 299 Times
analytica Lab Africa will take place for the first time from July 9 to 11, 2019, at Gallagher Convention Centre in Johannesburg. Following its acquisition by Messe München and its integration into analytica’s network, the event is set to continue growing in the promising market of Africa.
Reinhard Pfeiffer, Deputy CEO of Messe München on the subject of the new purchase: “The integration of Lab Africa into the analytica network offers the opportunity to give the event an even more professional appearance and greater international visibility. The further development of the trade fair brand from Lab Africa to analytica Lab Africa, including its new brand identity, is the first big step in that direction.”
A new logo, the extended trade fair name and the new website are not the only changes: In 2019, the trade fair will be held for the first time at the new location, the Gallagher Convention Centre. As one of Africa’s largest exhibition venues with modern infrastructure, the Gallagher Convention Centre offers analytica Lab Africa plenty of space for development opportunities in the exhibition and conference sector.
As part of the worldwide analytica network with events in Germany (Munich), China, India and Vietnam, the trade fair will combine different topics: Innovative, international products and solutions meet the specific requirements of the South African market at the first analytica Lab Africa. The focus is on new developments in the areas of laboratory technology, analytics, biotechnology and diagnostics.
On the visitor side, analytica Lab Africa targets a wide audience of laboratory professionals from areas that play an important role in South Africa. These include pharmaceutics, medicine, agriculture and mining, as well as environmental technologies, the food and beverage industry, and many others. Numerous application areas likewise meet at the analytica Lab Africa: from representatives of research through quality control to laboratory users and decision-makers.
In addition to trade visitors from South Africa, the theme portfolio of the trade fair is geared also to participants from the neighboring states of Namibia and Botswana, as well as from Kenya, Nigeria and Ghana.
50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa and South America as well as around 70 representations abroad for over 100 countries, Messe München has a global presence.
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