CASELLA STRENGTHENS POSITION IN INDIA

In a move to meet increasing demands in India and to build further on its existing Indian customer base, IDEAL Industries Inc has opened an office in the state of Haryana with the purpose of distributing the Casella Measurement range of high performance industrial hygiene, occupational health and environmental monitoring equipment.

Paul Finnie (IDEAL’s European VP) comments: “India is seen as an important and fast-growing market for Casella products. Local companies have been quick to recognise the major performance and cost benefits offered by Casella’s unrivalled expertise in design and manufacture of industrial hygiene, occupational health and environmental monitoring equipment.

He continues: “Apart from significantly strengthening and underpinning our presence in the Indian market, the investment in additional personnel and the office underlines our commitment to provide existing and new Indian customers with the highest possible levels of efficiencies in terms of service and after-market activities.”

Sanjeev Munjal, Business Development Manager at IDEAL India adds: “The Casella brand is becoming more well known in India and the office will help further improve our competitive edge and our ability to meet customers’ needs.”